Elizabeth McLane – Instructor of Political Science

Background in Storefront Retail, Local Political Campaigns, Corporate Training, and in Higher Education

Recommended Resources about Customer Service and Higher Education

Carey, Frank. "Who Are Colleges' Customers: the Plight of TSTC-Harlingen Chemical Technology Program." 1989:1. Print


Scott, S. V. (1999) “’The Academic as Service Provider: is the customer ‘always right’, Journal of Higher Education Policy and Management, 21: 2, 193-202

“Two characteristics of professional services particularly evident in higher education are a high degree of customer involvement in the product and a product high in what a marketing textbook would refer to as ‘credence qualities’ – characteristics that customers find hard to evaluate even after purchase and consumption.” (p. 199)


Sines, Robert G., and Eric A. Duckworth. "Customer Service in Higher Education." Journal of Marketing for Higher Education 5.2 (1994): 1-16. Print


Wright, Christine and O’Neill, Martin (2002) ‘Service Quality Evaluation in the Higher Education Sector: An Empirical Investigation of Students’ Perceptions’, Higher Education Research & Development, 21: 1, 23-39


Recommended Resources about Local Elections and Political Campaigns

Bessette, Joseph M., and John J. Pitney, Jr. "Local Governments in Texas." American Government and Politics: Deliberation, Democracy and Citizenship, Texas Edition. Boston, MA: Wadsworth, Cengage Learning, 2012. 811-813. Print.


Brown, Lyle C., Joyce Langenegger, Sonia R. Garcia, Ted A. Lewis, and Robert E. Biles. "Municipal Politics." Practicing Texas Politics, Updated 13th Edition. Boston, MA. Wadsworth, Cengage Learning, 2010. 103-106. Print.


Calvert, Robert A., Arnoldo De Leon, and Gregg Cantrell. "Early Twentieth Century Texas." The History of Texas, Third Edition. Wheeling, IL: Harlan Davidson, Inc., 2002. 248-252. Print.


Campaigns & Elections, Editors Of. "50 Mistakes to Avoid in Your Next Campaign." Winning Elections: Political Campaign Management, Strategy & Tactics. New York, NY. M. Evans And Company, Inc., 2003. 59-65. Print.


Collier, Ken, Steven Galatas, and Julie Harrelson-Stephens. "City Elections." Lone Star Politics 2e. Washington D.C.: CQ Press, 2012. 175-181. Print.


Dodd, John R. "Local Government in Texas." Texas Politics: The Challenge of Change, Second Edition. Boston, MA. Houghton Mifflin Company, 1999. 258-264. Print.


Gibson, Jr., L. Tucker, and Clay Robison. "Local Governments in Texas: Cities, Towns, Counties, and Special Districts." Government and Politics in the Lone Star State: Theory and Practice, Fifth Edition. Upper Saddle River, NJ: Pearson, Prentice Hall, 2005. 386-389. Print.


Ginsberg, Benjamin, Theodore J. Lowi, and Margaret Weir. "Chapter 8: Political Participation and Voting." We the People. New York, NY: Norton, 2011. 291-299. Print.


Guritt, Rob. "Are City Councils a Relic of the Past?" State and Local Government, 12th Edition. Dubuque, IA: McGraw-Hill/Dushkin, 2005. 99-102. Print.


Linde, Jason. "A Campaign Manager's Guide to Success: 10 Winning Tips." Winning Elections: Political Campaign Management, Strategy & Tactics. New York, NY. M. Evans And Company, Inc., 2003. 313-315. Print.


"Local Non-Judicial Candidate/Officeholder Forms & Instructions." Texas Ethics Commission. State Of Texas, 19 Dec. 2008. Web. 25 May 2011. Local Non-Judicial Candidate/Officeholder Forms & Instructions: https://gov.propertyinfo.com/tx-brazoria/Election%5Cpearcitycumulative2011-05.pdf


Johnson, Dennis. "No Place for Amateurs: Hiring a Political Consultant." The Lanahan Readings in the American Polity, Fourth Edition. Baltimore, MD.: Lanahan Publishers, Inc., 2003. 463-472. Print.


Napolitan, Joseph. "Napolitan's Rules: 112 Lessons Learned from a Career in Politics." Winning Elections: Political Campaign Management, Strategy & Tactics. New York, NY. M. Evans And Company, Inc., 2003. 26-58. Print

"There are three simple steps to winning a campaign: 1) Decide what you are going to say; 2) Decide how you are going to say it; 3) Say it." -- Joseph Napolitan


Patterson, Thomas E. "The Incredible Shrinking Electorate." The Vanishing Voter: Public Involvement in an Age of Uncertainty. New York, NY. Knopf, 2002. 8-11. Print.







For information or problems with this link, please email using the email address below.

WCJC Department:

History – Dr. Bibus

Contact Information:

281.239.1577 or bibusc@wcjc.edu

Last Updated:


WCJC Home: