Background in Storefront Retail, Local Political
Campaigns, Corporate Training, and in Higher Education |
Carey, Frank. "Who Are Colleges'
Customers: the Plight of TSTC-Harlingen Chemical Technology Program."
1989:1. Print
Scott, S. V. (1999) “’The
Academic as Service Provider: is the customer ‘always right’, Journal of Higher
Education Policy and Management, 21: 2, 193-202
“Two characteristics of
professional services particularly evident in higher education are a high
degree of customer involvement in the product and a product high in what a
marketing textbook would refer to as ‘credence qualities’ – characteristics
that customers find hard to evaluate even after purchase and consumption.”
(p. 199) |
Sines, Robert G., and Eric
A. Duckworth. "Customer Service in Higher Education." Journal of
Marketing for Higher Education 5.2 (1994): 1-16. Print
Wright, Christine and
O’Neill, Martin (2002) ‘Service Quality Evaluation in the Higher Education
Sector: An Empirical Investigation of Students’ Perceptions’, Higher Education
Research & Development, 21: 1, 23-39
Bessette, Joseph M., and
John J. Pitney, Jr. "Local Governments in
Brown, Lyle C., Joyce
Langenegger, Sonia R. Garcia, Ted A. Lewis, and Robert E. Biles.
"Municipal Politics." Practicing
Calvert, Robert A., Arnoldo
De Leon, and Gregg Cantrell. "Early Twentieth Century
Campaigns & Elections,
Editors Of. "50 Mistakes to Avoid in Your Next Campaign." Winning Elections:
Political Campaign Management, Strategy & Tactics.
Collier, Ken, Steven
Galatas, and Julie Harrelson-Stephens. "City Elections." Lone Star
Politics 2e.
Dodd, John R. "Local
Government in
Gibson, Jr., L. Tucker, and
Clay Robison. "Local Governments in
Ginsberg, Benjamin, Theodore
J. Lowi, and Margaret Weir. "Chapter 8: Political Participation and
Voting." We the People.
Guritt, Rob. "Are City
Councils a Relic of the Past?" State and Local Government, 12th
Edition.
Linde, Jason. "A
Campaign Manager's Guide to Success: 10 Winning Tips." Winning Elections:
Political Campaign Management, Strategy & Tactics.
"Local Non-Judicial
Candidate/Officeholder Forms & Instructions."
Johnson, Dennis. "
Napolitan, Joseph.
"Napolitan's Rules: 112 Lessons Learned from a Career in Politics."
Winning Elections: Political Campaign Management, Strategy & Tactics.
"There are three
simple steps to winning a campaign: 1) Decide what you are going to say; 2)
Decide how you are going to say it; 3) Say it." -- Joseph Napolitan |
Patterson, Thomas E. "The
Incredible Shrinking Electorate." The Vanishing Voter: Public
Involvement in an Age of Uncertainty.
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For
information or problems with this link, please email using the email address
below.
WCJC Department: |
History – Dr. Bibus |
Contact Information: |
281.239.1577 or bibusc@wcjc.edu |
Last Updated: |
2011 |
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